Celeste Clift
My design work is always strongly informed by research, whether that’s user interviews, competitive analysis or contextual research. Before jumping into visuals, I take time to understand who I’m designing for and what problems need solving (a skill which was crucial in my design of Sero!).
I also love to incorporate my hand-drawn illustrations into my work, adding visual flair through custom icons, character work, and detailed graphics. When paired with clean typography and design, I find that using illustrations helps to make information clearer and more engaging. These hand-drawn elements often help me to bridge the gap between complex ideas and user understanding.
Sero
Sero is a multi-platform app which helps users to improve their mental & physical health over winter. With features such as vitamin D tracking, a sunrise alarm and a daylight countdown, Sero keeps users accountable whilst proving a positive and engaging user experience. Featuring friendly, hand-drawn illustrations and a warm colour scheme, the design of Sero makes scientific information accessible and engaging for it’s users.
Sliced Magazine
Sliced is an independent magazine for sandwich and design lovers alike. Each issue serves up engaging stories paired with striking photography and hand-drawn illustrations balanced with clean typography.
