Amy North

Hey! I’m Amy! I’m a graphic designer and photographer with a keen interest in app and web design, branding and all things print! I am curious about everything and love incorporating historical/cultural context within my design – recently I’ve been researching Celtic typography and the Book of Kells to design a magazine about Irish culture (Check out Celt mag at my stall!). Another aspect of design which is of utmost importance to me is design empathy and user needs. In designing an app centred around health (The Healing Garden), I have learnt how to design in response to specific user needs, tendencies, and pain points. User needs define how I design from start to end.

The Healing Garden

The Healing Garden is a forager’s pocket guide to finding, growing, and using native medicinal plants to solve minor ailments. My app is aimed at people who have a love for the outdoors and a love to learn. Whilst The Healing Garden is about medicinal plants, is it equally about inciting curiosity in users, aswell as enabling them to connect with nature. It includes a communal foraging map, a digital inventory of plants, AI photo plant identification, and interactive lessons on botany.

North, Amy, TG3DP, The Healing Garden, 02 Large

North, Amy, TG3DP, The Healing Garden, 03 Large

Mixtape catalogue

I had the amazing opportunity to lead the Reading School of Art degree show project, which involved liasing with Art students, lecturers, and printers, to create a print catalogue of the BA and MA Art students final work. This catalogue was used at open days and UCAS fairs to advertise the course, as well as acting as a portfolio for students. Where MA students often felt left out, always being a small section at the back of the book, we utilised a fun tête-bêche cover to create 2 entry points for readers, one for MAs and one for BAs!